Building a strong social media portfolio to support growth of your artistic career, is a good way to get word out to new potential buyers! However, just as important as it is to keep your professional portfolio up to date and “on message” you’ll want to focus your social portfolio for your viewers. This may mean, for some artists, that you’ll want more than one page to keep your viewers engaged with your page/profile.
Having a dedicated Instagram account for one style of your work is similar to developing a thesis statement for a paper. This is your central idea, focus, and direction. Just as a thesis statement helps a writer develop a paper that is distinct and easy to follow. Viewers of your social portfolio, will appreciate the same thoughtfulness and attention to detail.
Artist, Nuun*, is learning first hand how helpful having clear direction for her social portfolio can be when building an audience! Since launching her Illustration & Bullet Journal page in August 2017, she noticed trends by paying attention to “Likes” and comments. Giving her insight as to which pieces were going to work best for her @LookBullet Instagram account. In just 4 months, since launching her Instagram page, she has over 9,000 followers, and her illustrations have been shared on a number of other prominent Instagram pages. This is with no paid marketing, but by following a few basic rules for her social portfolio.
For those of you hoping to do the same, here are a few tips to help you get started!
- Define your aesthetic for your social portfolio and pay attention to the feedback you receive. Stick to your “thesis statement” or brand identity.
- Use Hashtags thoughtfully to increase traffic to your page (brand of pen/material used, location, style type, etc)
- Customer Service! Interacting with those who comment with your best customer service skills will go a long way.
- Set a dynamic stage. Offer well arranged photos, videos, and close ups
- Post consistently, you don’t want to flood people all on one day, but don’t drop off for weeks at a time either
- Attention to detail! Spell check, make sure your photos are clean, and don’t showcase your dirty laundry in the background. This is your portfolio, make sure it speaks to the quality of the work you’re creating.
Do you maintain a Social Portfolio; what are some of YOUR tips for creating an engaging social portfolio page? Comment below, and help others grow their social portfolios!
*Nuun, is an Artist Client of Crystal Palette Management.